Data-Driven Market Insights

Maximize Profitability while Minimizing Costly Guesswork

At Value of Gain, ranchers are empowered to identify opportunities and make optimal decisions in a changing market.

With detailed cost-of-gain analytics and regional market data, it’s easy to unlock the profit potential.

If you are in the cattle industry this is the most important website you can be a part of.– Frankie B.

The Competitive Edge Ranchers Need

In today’s volatile market, guessing is too costly.

Value of Gain provides immediate access to profit calculations and market insights that help you navigate fluctuations in cattle prices, costs, and market trends. Designed for you by industry experts who are ranching beside you. Value of Gain is built with one goal in mind: helping you make every dollar count.

Whether you’re an experienced operator or just getting started, our tools are designed to simplify complex market decisions and improve your margins.

How It Works

Track Regional Markets

Our data aggregation tool gives you access to auction data and prices specific to your geographic location.

Instant Analysis

View automated charts and decision impacts tailored to your decisions.

Input Custom Costs

Enter your feed cost projections, desired gain weights, and sale goals.

Data Backed Decisions

With insights you can trust, bid confidently, reduce risk, and drive higher returns.

Take A Look Inside

Why Trust Value of Gain:

  • Real-Time, Regional Market Reports: Gain instant access to over 100 Feeder Cattle Auction Market Reports across the continental US.
  • Custom Bid Thresholds: Don’t overpay—our platform identifies the exact point where bidding cuts into your margins.
  • Dynamic Value of Gain Calculations: Know how each dollar spent impacts your bottom line, so you’re never making blind investments.
  • Cost of Gain Breakdowns: Get precise, tailored recommendations for different weight classes of cattle.
  • Profit Protection with Relative Value: Evaluate potential profit before you buy, ensuring you get maximum returns on your investments.

Free 30-Day Trial Period

Current Value of Gain on USDA  feeder cattle market reports across the continental US.

Total Relative Value, or the amount over/under value, for each class and weight based on my Cost of Gain.

Bid Threshold, or the highest price I can pay, to replace a particular animal at a profit.

No obligation trial period, with continued access at $50 per month.